Episode 129: Jihan Thompson | Reinventing the Stylist Search Experience #BlackGirlMagic

Episode 129: Jihan Thompson | Reinventing the Stylist Search Experience #BlackGirlMagic

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In today’s episode of Beyond the Business Suit we are continuing with our Black Girl Magic series where we are featuring some black women who have created businesses targeting black and brown women. Today I’m featuring Jihan Thompson, co-founder of Swivel Beauty. If there is one thing we know is important to Black women it is HAIR. Getting our hair done is not an option, it’s a necessity, so Jihan made it her mission to help women with textured hair make finding a great stylist easier.

In this interview we discussed:

• Jihan’s career journey
• How her background as a magazine editor helped her current business
• Where the idea for Swivel came from and what the company is about
• How she and her co-founder took Swivel from idea to something real while they were working full time
• Much more!

Jihan's Bio

Jihan Thompson is the co-founder and CEO of Swivel Beauty. Prior to launching Swivel Beauty, Jihan was a magazine editor at top women’s magazines for nearly 10 years, including O, The Oprah Magazine, Redbook, and Marie Claire. She co-founded Swivel Beauty in 2016 with the goal of creating a Yelp-meets-OpenTable for black haircare. She is a graduate of University of Pennsylvania. In her spare time, she enjoys reading, doing pottery, and spending time with her goldendoodle, Griffin.

Quotables

“You either have to give 110 percent to it or there's just no point.”

“The universe really matches your hustle.”

 

 

The Final Five

1. If I were to ask 10 people who know you to describe you using 4 adjectives, what do you think they would say? Persistent, passionate and pretty funny and creative.

2. If you can have brunch with three people (dead or alive), who would you select? Shonda Rhimes, Michelle Obama and  Steve Jobs.

3. Do you have a morning or night time routine? If so, what is it? She's working on this. She hasn't found one she can stick to yet but her goal in the morning is to do some version of exercise, a little journaling and meditation. That trifecta would be her ideal morning. 

4. What are three of your favorite things (people excluded)? Mexican food (she loves Cactus Cantina in DC and Dos Caminos in NYC), NY Times crossword puzzles and making pottery.

5. What is your favorite “power outfit” or something you put on to feel the most powerful? A great structured blazer

How you can connect with Jihan and Swivel Beauty:

Twitter: @swivelbeauty

Instagram: @SwivelBeauty

Facebook: facebook.com/SwivelBeauty

Website: www.SwivelBeauty.com

Full transcript:

Kailei: [00:01:42] I am so excited to have Jihan Thompson here with me today. Jihan welcome to the show.

Jihan: [00:01:47] Thanks for having me.

Kailei: [00:01:49] Well you are. The co-founder and CEO of Swivel Beauty which is a platform that allows you to discover and book the best stylists for textured hair which we're going to get into how excited I am about this platform you've built and my ties to the idea too. But you didn't start your career in tech or even a beauty. So tell us about your background and how you ended up becoming a tech founder.

Jihan: [00:02:17] Sure. So I actually started out as a magazine editor. I worked in magazines for about ten years. I started my career at Glamour magazine then moved up to Marie Claire Redbook and and ultimately spent the last four years before launching the company at Oprah magazine. And for me I thought I always wanted to do journalism. I was an English major in college just sort of thought that was going to be my path. I really enjoyed it I enjoyed writing. And that's just what I was doing. By the time I left magazines I was a senior editor focusing a lot on my health coverage that sometimes had a mix into beauty as well. Working on large feature packages for big initiatives at the magazine was doing so really kind of as you said it like a completely different space. And I loved it so I wasn't looking to start a company when I was there. It kind of wasn't in my sort of roadmap for what I thought my career trajectory was going to be. But the longer that I had start I was working in magazines the more I started meeting a lot of entrepreneurs because what magazines do is you know they give a platform for a new products news services new businesses things that people are creating and in my case it was women's lifestyle. So it was always seeing interesting things that women were developing that we would want to write about or feature or tell our readers about. So in one hand that exposed me to a lot of that sort of entrepreneurial spirit in talking to women and founders constantly about how they develop their ideas or what they were working on and why they quit their jobs to do it. And so I think that was like the first wave of how I got the bug to kind of become my own business owner. It just seemed like wow all of these women have done it and it wasn't. I think one of the things that I took away that like early on was that there wasn't a secret sauce. It wasn't like you had to be a certain type of person to start a business. It was just that you had to be super passionate about this goal and really believe that it needed to exist in the world. So whether that was a new product news service or a tech company or beauty products you know it didn't matter right. It was just a sense of why these people believed very passionately that they had something that they needed to create because the world needed to have it. And so that gave me my first started thinking oh maybe I might want to do something like that and then ultimately where the idea for Swivel came from was beginning to see this white space in the market. You know I was seeing a lot of products coming out for the beauty space. But I often felt this roadblock where I would say to myself that seems great. I can't wait to try it. And then I would stop and say but would it work on my hair. Like can I use this service. Can I use this tech solution. Can I use this product was I was it created with me in mind. And as I started having this question I often felt let down like either women of color or women with textured hair were treated as an afterthought or treated as if you know their beauty needs. Did it matter. And I began to realize that like actually one as we know women of course spend a lot of money on their hair. We are a really compelling segment and nobody was paying attention to us helping us. I thought on a really fundamental level find a hairstylist who can do our hair and make it look great. That always felt like a roadblock for me no matter where I lived no matter what city I lived in. It just felt like why is this such a struggle why am I like running women down on the street. Ask them where they got their hair done. Why am I you know sticking with the stylist they don't really love but I just don't feel like I knew what my options are. And so I started working with my co-founder Jennifer Lambert on this idea I was sort of figuring out like OK this is a problem that needs to be solved and we're going to be the ones to do it. And that's how it sort of came out of this very organic need to solve a problem that we had.

Kailei: [00:05:44] That is awesome. I mentioned to you before that I had a similar idea way back when that I obviously did nothing with it.

Kailei: [00:05:51] So I was so excited when I learned about swivel and other similar companies seeing this need. And for me I was moving around a lot. In the first two things I needed to know when I moved to a new city were like where was I going to go to church. Where was I getting my hair done. So I totally totally get that need. And it's interesting to hear how your experience in journalism helped to give you that bug for entrepreneurship. And I'm also curious how does your background in journalism help to influence your your working as an entrepreneur.

Jihan: [00:06:31] So a great question and that something I did not actually know I didn't I was not able to kind of understand the impact of my previous career had on me being an entrepreneur first. But it's definitely become clear to me now that you know if you look at it just on a very obvious level it's like you know I'm going to content. I'm good at understanding customer needs and being able to deliver solutions that work for them because that's what you do at a magazine. You're putting together every month content women need that they you know helping them solve problems in their lives like that is a very basic level magazines do it's inspiration but it's also service and helping them. And so that's one thing that magazines allow me to do probably I'm a very obvious level in running a business. The other thing that I think was actually super important is that one of the things that I do that I don't think is always true for every other industry is the ability to go from idea to execution is something that you learn to do a lot in magazines because you start every month with blank pages. You start with saying what do I want to see what service do I want to provide women this month all the way through to a finished product that ends up on newsstands.

Jihan: [00:07:37] So I think one of the things that has been super helpful to me as an entrepreneur is that ability to go from idea to execution very quickly and understand what needs to happen because it's very easy I think to get stock stuck in one of those places right like a ton of ideas but you're not sure how to execute or like you're really good at getting things done like you might not have the vision. And so one of the things that I had not actually understood before was that this ability to go from idea all the way to finished products is just something I knew how to do. And that is what I had to use every day since coming up with this idea for Swivel because Swivel just started as an idea we had. It was like we want we want this to exist. We had a vision of going from vision all the way to you. This is live in the Apple store. People can use it is it. You know that's a big gap. Yes. You know so getting from point A to Point B. I think I learned a lot about how to do that month over month over month when I work in magazines.

Kailei: [00:08:28] That makes so much sense. And I'm curious since you've been in so many spaces where there are other cofound other founders of companies and you've had the opportunity to be a part of different programs for entrepreneurs in here on entrepreneurs pitch was that that connection that you made with that being able to go from idea to execution very quickly something that you learned over that over time or was it did someone help you discover that. I'm just curious. That seems like such a big aha moment.

Jihan: [00:09:07] Yeah I would say it was when I was just thinking I actually was I was invited to a panel of two magazine editors about different applications from working in magazines so you know that industry is going through a major change in shift right now. And so one of the things they want me to talk about was like How do you take your career in magazines and apply it to something new and different. And that's when I really had to start thinking about like OK what are those parallels are the obvious parallels that I can create really great content but then it was like Oh I actually amenable to take all of the many pieces of you know a project from the beginning to the end. And so I just it was really just kind of sitting down and thinking about it what are those parallels. What I think was great because I think a lot of people think and oh I'm in one industry I can't do something else or this is the only thing I'm good at. But I think a lot of us when we really sit down and take a minute to think about it have so many you know applicable skills that can be used in a bunch of different ways. You just have to think outside the box for a minute and see like oh how can I use this in a different way that I wasn't thinking about before.

Kailei: [00:10:06] Right. And I'm also thinking as you know VC firms are looking to invest in companies and looking at evaluating founders right and they're trying to figure out is this is this founder's this leader someone I want to invest into like being open to understanding some of those parallels that may not be you know one to one to one to one match. She may not be directly a parent but you may like taking a step back even for them it's like oh wow that makes so much sense like they could be really successful in this role. Even though this may be their first entrepreneurial endeavor for sure.

Jihan: [00:10:44] I definitely think that's true.

Kailei: [00:10:46] Let's talk about Swivel Beauty. So we talked about the idea we you mentioned how you and your co-founder came up with or determine the need. So tell us more about the platform. What it's about who it's for. Where to get it all of that good stuff.

Jihan: [00:11:05] Sure. So Swivel Beauty we are a platform that makes it easier for women of color to find the best hairstylist for their hair type and texture and book appointments all in one place. We're currently in IOS App so we're in the Apple Store. You can download our app you can go through and say you know what I want haircut my hair is naturally kinky. I'm in New York City. And then what you'll pull up is a list of curated vetted options of salons and stylists that can do the look you're looking for. And then there's all transparent pricing so you can see how much they charge. Does that work really. You can check out her Instagram and portfolio straight with the apps you can see on their previous work. Find the date and time that works for you and book an appointment. Our goal was to make this as seamless as possible because we know that we want to hear her. And you just want to get your hair done. You don't want to have to jump a bunch of hoops to go from I need to get my hair done tomorrow at 5. Actually booking that appointment. And so for us it's really about taking women who are looking for the right stylist or booking the right stylist in as few minutes as possible. We are live currently in New York and we just rolled out in D.C. but we will be adding more cities in 2018.

Kailei: [00:12:08] That's great. I hope you come to Atlanta soon. Yes well that is fantastic. And you said you know many types of textured for women with textured hair. What about you know I have very short hair. I have short relaxed hair. My you know one of my girlfriends has long natural hair. So it does. You know I'm finding that some of the the hair focus apps out there are only for natural hair only for relax hair or a very few things in between. So what about what about Swivel Beauty does it. Does it cover the gamet of that.

Kailei: [00:12:49] So we actually work with women of color no matter what their hair hype is or normal how do they choose to style it. So whether you're relaxed you're transitioning out of a relaxer or your new natural or you've been natural for years or you have locks and we can help you find the right stylist for you so that you look and feel your best. I was relaxing my hair up until last year so for us it was super important that all women of color felt represented on the platform and felt like nobody was making a judgment call about their hair like we do not do that that is not important. What's most important is that like no matter how you choose to wear it you feel that you look your best. And you know what your options are. So that's what we really strive for. So we're for everybody.

Kailei: [00:13:29] That is awesome to hear. So you talked about your career and making or coming up with this idea in starting the business. And we talked a little bit about you know how it is been being an entrepreneur. But we didn't talk about is how you made that jump. So I know there are many people listening right now who have an idea and maybe they're doing a side hustle or maybe they have an idea. They're not quite sure how to even put forth the effort to develop anything while they're working full time. So I'm curious what that experience was like for you and how you made that jump.

Jihan: [00:14:11] Yeah. So it was not easy. I like to be honest of an entrepreneur as possible and like share how hard these things are because I think that that's what people most relate to right. It was not easy for us to make the jump from going from our full time jobs to starting our own business and umm. One reason is that we both liked our job. So Jennifer was a corporate lawyer working in the area originally in M&A and then in cybersecurity and as you know I was a magazine editor and we liked what we did. You know it wasn't like we were trying to like escape our 9 to 5. It ultimately became  just being so compelled by building this platform that you know that took precedence. Ultimately what we were doing before and that was a change to make anytime you're going obviously from a paying job that gives you a paycheck every two weeks to go out on your own trying to figure it out and pay yourself is not easy but it really just comes down to that conviction that you're creating something that needs to exist. And we both have always said and I think this was the thing that helped us make the jump the whole time was that if somebody else says that somebody else creates a platform like Swivel we would use it. And then we'd be really mad that way with the idea. And so that I think was the turning point for us as like it wasn't a hobby. This was a business and we knew it wasn't good business. And so we had to kind of get serious about developing it because I think you know a lot of us do this right. We stop all ideas with our friends all of the time we think work wouldn't be cool if this existed or read this and you don't do anything with it I've had tons of ideas like that. But for this this I'm really stuck. And we felt like Let's try to see what we can make of this. First while we're still working. And then if it has legs we'll go out and do it on it on you know full time. So that meant for us working nights and weekends like we would be getting together in the early days Saturday afternoons. And one of our apartments you know white boarding out like the customer journey like what do we actually want the app to look like. What is the problem are truly trying to solve here. And then it was you know talking to stylists doing focus groups and girlfriends of like what their hair struggles were. It was hard for them to find the stylist. So we did a lot of that early work while we were still working because we could do it on weekends. We could do it at night. It didn't impact our day jobs. We were able to still be 100 percent at work. And then you know when we were off work we couldn't use that time to start slowly building up momentum to create Swivel. And then as we started developing the app it just you know you just sort of hit that point where you're like OK am I going to go all in and if I'm not I'm going to stop because you can't be doing you can't run a business like the one we're trying to run part time. You either have to give 110 percent to it or there's just no point. So for us we just decided OK you know this is becoming a real thing. People want it. People are using it. We've got to be full time like we know that this is what we need to do. So we both have been. I left my job in May of 2016. And Jenny left at the end of 2016. So we both spend full time on this for about a year now. A little you know between us collectively we've both in full time on this for a year. And so that was just that was a hard hard decision. But I think ultimately at the end of the day it was actually kind of easy because we knew we had we were on to something and that allowed us to keep driving forward.

Kailei: [00:17:21] That's great. Now what have been one of the or what have been some of the biggest wins that you've had since starting Swivel Beauty?

Jihan: [00:17:31] One of the things that we've noticed is that the universe really matches your hustle. As soon as you really go all in commit to something we have just had so many blessings come back to us in terms of either help or opportunity the amount of wins we've had in the last year. I think for ourselves and super humbling and we are just so grateful because you know you're doing the work and you want to feel validated in it. But also you just notice that like gosh we hadn't gone out here on this limb we wouldn't have gotten none of this back. And so just to give you a couple. In December of last year we were profiled in the New York Times which is just one of those moments that you just had your honor.

Kailei: [00:18:12] Yes. Huge. And that was within the first four months. Oh my gosh.

Jihan: [00:18:20] Just in August and then this happened in December of 2016 and we were just like did that happen like did we have an actual huge picture of us in the Style section of the New York Times like that was huge for us because it allowed us to like share our story with more people explain what we were building and why and why it was important. Why like you know tech needed to stop overlooking women of color and our needs and start solving problems that addressed our issues and not treating them like an afterthought. So that was a huge win for us just to be able to get our story out there. Other huge wins is that we were part of the accelerator program. They run a super awesome boot camp. They take 10 companies. This was her second year doing it and put them through the super rigorous boot camp where you get access to support the amazing executives our mentor was someone who worked on their innovation team and worked on their support apps. So we were able to really work with somebody who understood the tech problems we were solving but as they related to the beauty industry which is super helpful right. It's like having both of those pieces together. So that was an amazing opportunity for us. We learned so much just about building the business thinking about the larger beauty industry how we grow and scale this. So that was an amazing win an opportunity. And then just generally every single day a customer books an appointment is a win because I think at a very just kind of fundamental level it reminds us that we are building something people want people are using it we are solving their hair care problems we are making sure they having good hair days. That is our number one goal is that you can get your hair done. It doesn't have to be a struggle. And we all know that like you know when your hair is done and looks good you feel good you 100 percent you know that is such a confidence boost. And we know we're delivering on that mission. That's a win for us.

Kailei: [00:20:09] That is awesome. That is amazing that you were able to get such great accolades in the beginning. I'm also curious to given the background of you and your co-founder. Neither of you have a neither of you are technologists. So how were you able to overcome that barrier or how how did you find the right team to be able to put the right team in place in order to create a tech focused application.

Jihan: [00:20:41] So for us it really was about asking for help. So as soon as we knew we wanted to build that we wanted to be an app. We had a sense of kind of what we wanted it to be. We just started talking to people people that were technologists that had been engineers who had worked as product managers and said look this is what we're trying to do. How do we do it. How do we go from idea execution on that. And people were so helpful just willing to spend time with us sit down with us for an hour and tell us look this is what a wireframe is. This is how you design the different screens of the app. You can do this like this doesn't take coding skills to sit here and like make a mock up of every single screen of the app and figure out how a user flows through it and how a stylus will flow through it. So we did that. We just got out of paper and and made a bunch of designs figured out what works and like every step of the way we were able to get help from people in the development community telling us like OK like these type of developers you need these are the skills they need to have. This is what you're going to be looking for as you build up your product. This is what you know user experience should be and how you should think about it. We're not afraid to say what we don't know and we're not afraid to go out and get the answers and get help from people that you know these areas that we didn't know so well and so that was really how we did it. We were just not shy about saying hey will you give us 30 minutes of your time I'll buy you coffee and like sit down and look at our wire frames or you know if we're thinking about interviewing developers who have questions should we be asking. Can you pick your brain about that for 20 minutes. You know those types of things we just started doing and people I think want to help. Like they really want to see the other especially other founders of color want to see other founders of color succeed. And so we were able to get a lot of mentorship from other founders that have gotten us from point A to being live in the Apple store.

Kailei: [00:22:22] That is great. Now we just started a new year so what can we expect to see from Swivel Beauty in 2018?

Jihan: [00:22:30] So we have a lot of exciting things on the horizon so I can talk about some I can't talk about yet but one of the things that that will definitely happen we will be live in more cities that rollout is still a little under wraps but we should be able to start telling people things early 2018 what cities they can expect us in. So people should definitely be looking up looking out for us in more markets.

Kailei: [00:22:51] That is exciting. Well you know I'm I'm waiting I waiting. Well we are at the point of our show that we call the final five and it's just five quick five questions to get to know you a little bit better. So my first question is if I were to ask 10 people who know you to describe you using three adjectives which adjectives do you think they would use.

Jihan: [00:23:18] Oh, I think they would say I'm persistent. So I worked really really hard. I'm incredibly I would say persistent. Passionate and then I like to say I'm pretty funny I think I have a dry sense of humor. But I think people can appreciate it. So and that's like a sort of a I think people know about me. So I would definitely say I'm persistent passionate and funny I guess you would say so. And also I was like yeah I want another one. I would add creative. I would actually I'd creative to that so that maybe we could take off anyone and just say creative but I think a lot of what Swivel has been is like it's a creative endeavor. Like as much of its a tech business and it is a business it is like building something out of nothing and that takes so much creativity that I think people would say that about me.

Kailei: [00:24:08] Well I'll let you have more on that when then. Thank you. So if you could have brunch with three people dead or alive who would you choose.

Jihan: [00:24:19] Definitely Shonda Rhimes. Definitely Michelle Obama and my third one Steve Jobs we'll do those three.

Kailei: [00:24:31] Oh that would be a great brunch. Right. Right on. Yes. Yes. OK I want to be there.

Jihan: [00:24:39] You're invited done.

Kailei: [00:24:40] Great perfect. Do you have a morning or nighttime routine. And if so what is it.

Jihan: [00:24:46] Oh I don't want to be completely honest. I'm working on it because I actually believe that having a morning and night routine are incredibly important to being productive in everything I've been reading says that you should have them. I have not found one I can stick to yet but my goal in the morning is to do some version of exercise. I like to run. So exercising a little journaling and if I can get in at home and at meditation. That trifecta would be like my ideal morning. Get me centered. Get me ready to like kill it for the day would be those three.

Kailei: [00:25:21] That is so doable so doable.

Jihan: [00:25:24] It is I know why is it so hard though …

Kailei: [00:25:26] it is a mind set thing. It totally is. And I know that we're recording this before the end of 2017 and you all will be listening to this in 2018. But I do want to mention for the past three years I've been leading a a miracle morning challenge in January. And basically I don't know if you you've ever heard of the book The Miracle morning by Hal Elrod, but it's an intense morning routine program it's like six part six part seven parts S A V E R S 6 steps and it sounds daunting but it could take an hour like you can like he says you can do in six minutes if you're like in a pinch. But it's meditation affirmations visualization exercise reading in journaling and I got you to sign me up for the yes so January 1 we are starting the next the next challenge would love to have you a part of it. So by the time we we air this will hopefully we'll be able to to report back on how your challenge is going

Jihan: [00:26:40] Totally and hopefully by then I'll actually have like a sat morning he is awesome.

Kailei: [00:26:45] Ok. Done done done. So what are three of your favorite things?

Jihan: [00:26:52] Got it. OK three of my favorite things love Mexican food. That is definitely one of my favorite things ever.

Kailei: [00:27:00] What's you favorite Mexican restaurant?

Jihan: [00:27:03] Well in D.C. where I'm originally from. It is Cactus Cantina. It's like a D.C. institution or any of your D.C. listeners DMV listeners idle. It's like total hole in the wall like not like fancy it is just that aspect of its food. And then a New York City. I'm a Dos Caminos person and so like they do. They're like a local chain in New York and they're amazing. And so that's why I'm asking why good food Mexican food is number one. Something one of my favorite things I love doing crossword puzzles. I have the New York Times crossword. Crossword puzzle app on my phone. I love to do it. It's just a nice break. It's like a thinking break but that's like there's nothing more satisfying than finishing a New York Times crossword puzzle. I've been doing them as I was in high school and I absolutely love them. And my third thing and this is something I'm trying to get back into I used to do it I don't do it as much anymore but I love pottery. I love taking time out like two hours there's pottery studios where you can just go and like throw something for a couple hours. And I think that's super. One, it's restorative, it's creative. But you can't be on your phone like it is something that you actually you have to use your hand for. It's super messy. There's no way to multitask while you're doing it. You have to be like in the zone. And I think it's you know I am one of the people that is now so hyper connected my phone. And I wish it weren't the case but I am. And when I do pottery it's the one time where it's like me I can't I literally cannot be on my phone. And I like that. I like that escape from life even just for an hour or two.

Kailei: [00:28:43] That it's great. Yeah we all need some of those things to keep us disconnected for a period of time.

Jihan: [00:28:50] Totally.

Kailei: [00:28:51] So my last question is, what is your favorite power outfit or something that you put on to feel your most powerful self?

Jihan: [00:28:59] So my power outfit will always include a structured blazer. I am a blazer girl through and through. … hands down make some of the best lasers you can find. Gosh yes. Yeah yeah they like I feel like they could take an outfit from just like oh I'm just wearing them. They're all on high powered laser. You just feel like ready. It's my go to piece and one I feel comfortable in it. I always feel confident in it. It's definitely like my like power like my one piece in any outfit that I'm always going to feel the most powerful when I put it on.

Kailei: [00:29:33] Love it. Love it. Now I do have a bonus question and that is how can people connect with you online or on social media. And I should say you and Swivel Beauty.

Jihan: [00:29:43] Totally, Swivel Beauty were @SwivelBeauty I'm pretty much all social media so you can find us there whether that's on Twitter on Instagram or on Facebook. You can also find that that https://www.swivelbeauty.com/ you can contact us straight through our website. If you're a stylist that wants our platform contact us there. If you're just somebody who has a question or wants to get in touch with us you can definitely do that through the web site too.

Kailei: [00:30:06] Fantastic. Well Jihan thank you so much for being so generous with your time. And I wish you all the best with all of the great successes that are ahead for Swivel Beauty.

Jihan: [00:30:20] Well thank you so much for having me. This was so fun.

Kailei: [00:30:23] Great, thank you.

Kailei: [00:30:24] We'll I hope you enjoyed that interview with Jihan Thompson. If you would like the notes for the episode you can head over to KaileiCarr.com/episode129. Or you can find this in the full beyond the business suit archives at beyondthebusinesssuit.com. I would also love to hear what you think about this black girl magic series that we're doing. I would love for you to leave a rating and review in Apple podcasts and let me know what you think. Thank you so much as always for joining me here today and I will see you next time. But in the meantime I dare you to be great today!