Episode 142: Why It’s Time to Show Your LinkedIn Profile Some Love

This episode of Beyond the Business Suit is going to be a rather short but important one. Lately I have been receiving a lot of questions and requests from clients about their digital presence, which for many of my clients, starts with LinkedIn (since LinkedIn, in my opinion, is the #1 place for you to develop your professional brand online). And based on my clients experiences with LinkedIn and my own, I have seen the importance it can play in someone's professional life.

And let's be honest, some of you haven't taken the time to update your LinkedIn profile in a long time.

And I get it.

You're busy!

You have a lot more important things going on.

However, you don't know what opportunities you may be missing out on because of your lack of attention to LinkedIn. Someone may be looking at your LinkedIn profile RIGHT NOW. So let me ask you: when they go to your profile, are you happy with what they see? If the answer is no or you're not sure, you'll definitely want to listen to this episode so you can learn why your LinkedIn profile needs some love.

1) It is likely your first impression. It only takes 40 milliseconds to make a first impression, and over 70% of people search for you before meeting you in person professionally.

2) Your next job or business opportunity could come from there. Over 85% of recruiters use LinkedIn to search for candidates, not to mention, at your level, many of your colleagues could be in the position to refer you to positions they are aware of.

So if you're sitting there feeling like you absolutely need to make some changes but you don't know where to begin, I have created something especially for you. LinkedIn deep dives and assessments are a part of my Power Presence program as well as some of my branding packages. So I've created a 2 hour stand alone masterclass for those of you who just want to dive into LinkedIn, called “Upgrade Your LinkedIn Profile” that is taking place on Wednesday, September 19th from 12 – 2pm Eastern time/ 9 – 11 am Pacific time.

During this virtual masterclass we will cover things like:

– The key components of a great LinkedIn profile

– How to select the ideal profile photo

– Some of the biggest mistakes people make in their LinkedIn profile

– How to use your LinkedIn profile to best position yourself for new opportunities

– Update your profile in real time and capture what needs more work after the session

– Other ways to build your brand using LinkedIn

– You'll get the rare chance to ask me questions about your LinkedIn profile live

– You'll also get access to the recording afterwards to replay as often as you would like